A Study of City Marketing: the case of The World Games 2009 Kaohsiung
碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === In addition to the increase of demand in global tourism, the incorporation of sports and recreation has become a new trend in tourism industry. Holding sports event not only can bring huge tourism earnings to the host city, but also build strong sense of pride...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32148512501305237557 |