The analysis of competitive strategies of beer market in Taiwan-Take TTL as an example
碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === Because the beer market in Taiwan had been opened up, the monopoly, Taiwan Beer, has been facing intense competition. However, state-owned Taiwan Beer uses flexible strategies to respond to these challenges and always is the leading company in the industry. Thi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/04563661126662309774 |