The Influences of Goal Congruency and Message Framing on Brand Extension Evaluation
碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === Enterprises can adopt branding extension strategies to decrease the expense on developing the awareness of new products as well as to attract consumers. However, not all of them succeeded. From previous researches, most of them focus on brand extensions of tang...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88386417228972791839 |