An Analysis on the Relationship between Service Quality and Customer Satisfaction: A Case Study on Western Fast Food Chains in Taiwan''s Metropolitan Areas.
碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === A considerable amount of academic attention has been directed towards the relationship between service quality and customer satisfaction. But the nature of the exact relationship is still shrouded with uncertainty. In addition, few researches focus on the dimen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14668385519786078405 |