Impacts of Types of Product and Need For Cognition on Metaphor Advertising
碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === Contemporary consumers are deluged by advertising. Their lack of interest and defense has challenge advertisers to motivate consumers to process ads. From the advertising literature, rhetorical devices can be attention getting, arousing, affect inducing and mem...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92296791068129472008 |