A Study on TV Channels’ Glocalization Strategy ofTransnational Media Corporations:Cases Study of Channel[V] and MTV
碩士 === 國立中山大學 === 傳播管理研究所 === 98 === In order to expand global market share and enhance the benefits of economics of scale, Trans-National Media Corporations (TNMCs) exploits overseas markets actively. The Chinese region which contains more than one billion audience is regarded as an important targe...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/55933003898337371330 |