A Study on TV Channels’ Glocalization Strategy ofTransnational Media Corporations:Cases Study of Channel[V] and MTV
碩士 === 國立中山大學 === 傳播管理研究所 === 98 === In order to expand global market share and enhance the benefits of economics of scale, Trans-National Media Corporations (TNMCs) exploits overseas markets actively. The Chinese region which contains more than one billion audience is regarded as an important targe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/55933003898337371330 |