The Growth Trend of E-Auction Seller''s Rating – An Application of the Diffusion of Innovation Model
碩士 === 國立中山大學 === 資訊管理學系研究所 === 98 === Ratings of e-auction sellers have been an important index for e-auction buyers to form their trust. Many researches show that trust impacts the success of e-auction. Reputation or ratings have significant impacts on trust in e-auction. In order to investigate t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28265062073533850305 |