The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention
碩士 === 國立中山大學 === 資訊管理學系研究所 === 98 === Since the limitations for the presentation of information on the internet, shopping online makes consumers feel cognitive dissonance more easily compared with traditional shopping. While experiencing cognitive dissonance after shopping, consumers would search a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02631044835519821577 |