The Effect of Price Promotion and Product Preservation on Online Group-Buying Behavior

博士 === 國立中山大學 === 資訊管理學系研究所 === 98 === The essence of the getting popular online group-buying activities in the Internet age is that the price of products depends on the quantity of orders. The more the orders are gathered, the lower prices we can get. In addition, the price is always a major concer...

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Bibliographic Details
Main Authors: Ling-ling Lee, 李鈴鈴
Other Authors: Hsiang-Chu Lai
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/51035974836675763886