Study on integrated marketing communication of Wirless Television, as Formosa Television example
碩士 === 國立中山大學 === 高階經營碩士班 === 98 === In the past few years, due to the global economic recession, the structure of Taiwan media has been changed dramatically. Since the advertising have decreased year by yea and opening of the media market, the world''s major media including newspa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14515330648262785159 |