A Study of Urban Festival Branding Management：An Example of Kaohsiung Zuoying Wan-Nien Festival
碩士 === 國立中山大學 === 公共事務管理研究所 === 98 === The aims of this research investigate and discuss the possibility of how a local government can construct city image by organizing local festivals with its marketing campaign. In generally, most of festivals and events can inject economic revenues and build up...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73498195641629040171 |