A STUDY OF THE SPECTATORS’ PARTICIPATIVE MOTIVATION AND BEHAVIOR IN HIGHSCHOOL BASKERBALL LEAGUE
碩士 === 國立臺灣體育學院 === 運動管理學系碩士班 === 98 === The purpose of this study is to explore the relationship among HBL spectators’ participative motivation, game identification, participative satisfaction, and game loyalty. The subjects of this study are spectators Taiwan 31 HBL. A total of 550 questionnaire...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/72570744321283802151 |