A Study of Spectator Motivation, Experiential Marketing and Satisfaction for Satisfaction the World Games 2009
碩士 === 國立臺灣體育學院 === 運動管理學系碩士班 === 98 === Since 2001 Taiwan started to implement two days rest a week, people’s leisure time and leisure activities demand increased. To be a spectator in sports events is one of the leisure activities, which not only increases the entertainment of their recreation,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/01041254456234906585 |