EXPLORING THE TAIWAN BOWLING CONSUMER BEHAVIOR INTENTION THROUGH THE THEORY OF PLANNED BEHAVIOR: A CASE OF TAICHUNG AREA
碩士 === 國立臺灣體育學院 === 休閒運動管理研究所 === 98 === The main purpose of the study was to investigate the relationship of attitudes, subjective norms, perceived behavioral control, and consumption environment of bowling consumers through the framework of the Theory of Planned Behavior, and try to construct th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02815125991219415975 |