The Study on Relationships among Team Identification Sponsor and Event Fit and Attitude Toward Brand Purchase Intention -The Case of Taiwan Beer Basketball Team
碩士 === 國立臺灣體育學院 === 運動管理學系碩士班 === 98 === The purpose of this study was to investigate the relationships among team identification, congruence between sponsor and event and attitude toward brand, purchase intention in the Taiwan Beer Basketball Team in the 7th Super Basketball League . It was also...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/09589036846534559985 |