A Study of LOHAS Concept on Integrated Marketing Strategy of the Key Factors–The case of Industrial Cultural Activity
碩士 === 國立台中教育大學 === 事業經營研究所 === 98 === This study aims to examine the key success factors of LOHAS concepts and build an Kansei-Engineering-based evaluation model in cultural-industrial activities by adopting 5W1H and KJ method. Furthermore, this study based on Grey Relational Analysis as the resear...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65451408130741354899 |