Evaluation of Experiential Marketing by AHP Theory-A Case of TFT-LCD TV Industry
碩士 === 國立臺南大學 === 科技管理研究所在職專班 === 98 === With the advent of digital age, in the past three year, the long-time best entertainer in every household – television, is now facing a tremendous transformation. Under the trend of eco-friendly and HD broadcasting, TFT-LCD displayer is finding its’ access to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42119737550337175707 |