A Study of Performing Arts Agencies' Public Relations Strategies to the Media
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 98 === This research compares and contrasts how media and regular performing arts agencies employ public relations strategies to the media while promoting performing arts programs. The researcher discusses the backgrounds, resources, and public relations strategies t...
Main Authors: | YI-CHEN CHUNG, 鍾易真 |
---|---|
Other Authors: | 胡光夏 |
Format: | Others |
Language: | zh-TW |
Published: |
2009
|
Online Access: | http://ndltd.ncl.edu.tw/handle/19720293431675757484 |
Similar Items
-
Research on the Development of the Public Relations Agency Industry and on Corporate Marketing Strategy in Taiwan
by: Yi-Hsuan Lin, et al.
Published: (2005) -
Engagement and Performance Studies of Media Agencies Publications on Social Networks
by: Mohcine Kodad
Published: (2020-09-01) -
media newshawk to police agency public relations cognize inquiries
by: Chang-tai ping, et al.
Published: (2005) -
The use of the museum as a public relations agency by sponsors: the role of the media
by: Santos-M. Mateos-Rusillo
Published: (2019-04-01) -
Social Media Marketing in the Public Sector ─ Evidence from NPA4U Fanpage.
by: Yi-Sheng Chung, et al.
Published: (2018)