The Impact of Product Type and Review Valence on Consumers' Acceptance of e-WOM: The Moderating Effect of Brand Commitment
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 98 === With the Web 2.0 era, Internet applications have begun to infiltrate every aspect of people's lives, consumers use the Internet for shopping, and search the product-related WOM to help their purchase decisions, and consumers’ acceptance of WOM will decide...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/72279183432319869930 |