評價正負性對消費者網路接受度之影響─產品類型與情感型品牌承諾為干擾變數
碩士 === 國立臺灣師範大學 === 管理研究所 === 98 === With the rapid development of Internet, more and more consumers rely on word-of-mouth (WOM) to make purchase decisions. In the past, a lot of literatures discussed the influence of the valence of WOM, but they had no agreement on whether consumers would accept th...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33566641275794203576 |