The Impact of Temporal Orientation, Experience Appeal and Argument Quality on Advertising of Self-referencing
碩士 === 國立臺灣師範大學 === 管理研究所 === 98 === This research elaborates the impact of experience appeal and argument quality on the persuasion of self-referencing advertisements. The authors conducted a three-factor between-subject factorial experimental design, namely 2 (retrospective/ anticipatory self-refe...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41523408025003342427 |