The Effects of Product Appearance Design on Customers` Preferances －Take Cell Phones with Cameras as Example
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 98 === Bloch (1995) has proposed that the product design`s aesthetic causes effects on customers`cognition, their attitude and preferences to the product and,in the end,their behaviors of consumption.But until now,the effects which customers’ cognition brought on produ...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53607251481454223696 |