Applying fuzzy quality function deployment on customer relationship management for container shipping lines

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 98 === The development of customer relationship management (CRM) has a fundamental impact on the structures and processes of business systems. Companies which execute CRM solutions will get benefit on real earning by satisfying different customer needs, providing produ...

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Bibliographic Details
Main Authors: Yu-Chen Su, 蘇裕珍
Other Authors: An-Shuen Nir
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/54136814121280732740