Deconstruction of Brand Equity in PixarThe Evidence from Taiwan
碩士 === 國立臺北教育大學 === 文化產業學系暨藝文產業設計與經營碩士班 === 98 === With the hot screening of《Cape No.7》and《Monga》, the movie industry in Taiwan is catching a lot of attention again. Being the head of the global entertainment industry, the economic effects of the films are apparently different. It becomes the develo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71702014108310791609 |