Factors Influencing the Loyalty Programs Effect in Taipei Department Store
碩士 === 國立臺北大學 === 企業管理學系 === 98 === Loyalty programs are important tools for driving customer retention in many industries, including airlines, credit card companies, retail and hotel chains. Generally the loyalty program can coordinate the company CRM (customer relationship management; CRM) strateg...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98102255625630268375 |