Intention of Repurchasing and Renewing Life Insurance Company’s Products based On the Bank Brand Trust and Bank Officer Trust – Life Insurance Company Brand Trust as the Intermediary
碩士 === 國立臺北大學 === 企業管理學系 === 98 === From January to October in 2009, the life insurance company of Taiwan had already sold 506,600 million insurance premiums through banks. This amount seized the 62.5% of the first year premium income of the whole life insurance companies. Therefore, banks are the l...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/42392265305854466906 |