Building Customer-based Brand Equity by Brand Identity Factors Honeycomb Model, taking Smart Phone as an example
碩士 === 國立臺北大學 === 企業管理學系 === 98 === Building Customer-based Brand Equity by Brand Identity Factors Honeycomb Model, taking Smart Phone as an example by Lin, Shih-Ping June 2010 ADVISOR(S)： Dr. Liang, Shih-An DEPARTMENT： DEPARTMENT OF BUSINESS ADMINISTRATION MAJOR： BUSINESS ADMINISTRATION DEGREE： MAS...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68283923918767740778 |