Building Customer-based Brand Equity by Brand Identity Factors Honeycomb Model, taking Smart Phone as an example
碩士 === 國立臺北大學 === 企業管理學系 === 98 === Building Customer-based Brand Equity by Brand Identity Factors Honeycomb Model, taking Smart Phone as an example by Lin, Shih-Ping June 2010 ADVISOR(S): Dr. Liang, Shih-An DEPARTMENT: DEPARTMENT OF BUSINESS ADMINISTRATION MAJOR: BUSINESS ADMINISTRATION DEGREE: MAS...
Main Authors: | Shih-Ping Lin, 林世彬 |
---|---|
Other Authors: | Shih-An Liang |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/68283923918767740778 |
Similar Items
-
Using Brand Identity Factors Build Customer-based Brand Equity-Aaker Honeycomb Viewpoint
by: Yung sheng Kuo, et al.
Published: (2006) -
Application of Conjoint Analysis and Diffusion Theory on Measuring Brand Equity-taking smart phone as an example
by: Jin-Ruei Syu, et al.
Published: (2015) -
The Study of Brand Experience, Brand Identity and Brand Loyalty for Smart Phone Users
by: Jia-Shan Lin, et al.
Published: (2014) -
Analyzing the Consumer Brand Switching of Smart Phone on Brand Equity and Switching Costs
by: Ching-Yu Wang, et al.
Published: (2015) -
Impact of Advertising Appeals to Brand Loyalty – The Example of Smart Phone Brand
by: Lin, Yu-Chueh, et al.
Published: (2014)