A Study of Online Retailing Service Failure and Recovery

碩士 === 國立臺北大學 === 企業管理學系 === 98 === Customers feel that services or products does not meet their expectations. That is the case of service failure. Failure may be occurred and dissatisfy customers. Production and consumption of many retail services generally occur at the same time, meaning that cust...

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Bibliographic Details
Main Authors: Wang, Shih-Mei, 王詩梅
Other Authors: Chiang, I-Ping
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/41044179930613325239