The Marketing Channel Building of Own Brand Firm in Foreign Market: The Case of Taiwanese Firm Alexandre
碩士 === 國立臺北大學 === 企業管理學系 === 98 === When the environments change, make firms create the new value. China from the "world factory" into a "world market", land, wages and other costs grow rapidly and change the environment the Taiwanese firms face sharply. The growing consumer inc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52165992415987786562 |