Nondiagnostic Haptic Cues Have Effect on Taste Evaluation：The Moderating Role of Visual Cue
碩士 === 國立臺北大學 === 企業管理學系 === 98 === Prior research has found that touch input has an influence on customer’s attitude and behavior, but most research in this area focused on diagnostic input. The main purpose of this research is to investigate the effects of nondiagnostic haptic cues on customer’s j...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24615905609539751682 |