The Influence of Message Framing and Web Context on Blog eWOM Effectiveness－The Moderating Role of Involvement
碩士 === 國立臺北大學 === 企業管理學系 === 98
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05604700446048196384 |