The Influence of Message Framing and Web Context on Blog eWOM Effectiveness－The Moderating Role of Involvement
碩士 === 國立臺北大學 === 企業管理學系 === 98
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/05604700446048196384 |
| id |
ndltd-TW-098NTPU0121055 |
|---|---|
| record_format |
oai_dc |
| spelling |
ndltd-TW-098NTPU01210552015-10-13T18:21:45Z http://ndltd.ncl.edu.tw/handle/05604700446048196384 The Influence of Message Framing and Web Context on Blog eWOM Effectiveness－The Moderating Role of Involvement 正負面訊息與網頁情境對部落格口碑效果之研究－以涉入程度為調節變數 Ming-Ru Chung 鍾旻茹 碩士 國立臺北大學 企業管理學系 98 KUANG-HUI CHIU 邱光輝 2010 學位論文 ; thesis 72 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 國立臺北大學 === 企業管理學系 === 98 |
| author2 |
KUANG-HUI CHIU |
| author_facet |
KUANG-HUI CHIU Ming-Ru Chung 鍾旻茹 |
| author |
Ming-Ru Chung 鍾旻茹 |
| spellingShingle |
Ming-Ru Chung 鍾旻茹 The Influence of Message Framing and Web Context on Blog eWOM Effectiveness－The Moderating Role of Involvement |
| author_sort |
Ming-Ru Chung |
| title |
The Influence of Message Framing and Web Context on Blog eWOM Effectiveness－The Moderating Role of Involvement |
| title_short |
The Influence of Message Framing and Web Context on Blog eWOM Effectiveness－The Moderating Role of Involvement |
| title_full |
The Influence of Message Framing and Web Context on Blog eWOM Effectiveness－The Moderating Role of Involvement |
| title_fullStr |
The Influence of Message Framing and Web Context on Blog eWOM Effectiveness－The Moderating Role of Involvement |
| title_full_unstemmed |
The Influence of Message Framing and Web Context on Blog eWOM Effectiveness－The Moderating Role of Involvement |
| title_sort |
influence of message framing and web context on blog ewom effectiveness－the moderating role of involvement |
| publishDate |
2010 |
| url |
http://ndltd.ncl.edu.tw/handle/05604700446048196384 |
| work_keys_str_mv |
AT mingruchung theinfluenceofmessageframingandwebcontextonblogewomeffectivenessthemoderatingroleofinvolvement AT zhōngmínrú theinfluenceofmessageframingandwebcontextonblogewomeffectivenessthemoderatingroleofinvolvement AT mingruchung zhèngfùmiànxùnxīyǔwǎngyèqíngjìngduìbùluògékǒubēixiàoguǒzhīyánjiūyǐshèrùchéngdùwèidiàojiébiànshù AT zhōngmínrú zhèngfùmiànxùnxīyǔwǎngyèqíngjìngduìbùluògékǒubēixiàoguǒzhīyánjiūyǐshèrùchéngdùwèidiàojiébiànshù AT mingruchung influenceofmessageframingandwebcontextonblogewomeffectivenessthemoderatingroleofinvolvement AT zhōngmínrú influenceofmessageframingandwebcontextonblogewomeffectivenessthemoderatingroleofinvolvement |
| _version_ |
1718032356544086016 |