Impulsive Buying Behavior of Consumers - A Case Study in the Cultural and Creative Industry
碩士 === 國立臺北大學 === 企業管理學系 === 98 === Due to the common phenomenon of impulsive buying heavier and the popularity of the cultural and creative industry, this study intended to focus on impulsive buying behavior in the culture and creative industry. The theoretical background of this study was based on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53251739029093769867 |