The online information search impacts on the retail channel choices
碩士 === 國立臺北大學 === 企業管理學系 === 98 === Recently, the Internet has become a part of our life, many consumers have used to search information about the product before they purchase. The rapid expansion of the Internet not only provides Internet users more information, it also broadens consumer choice on...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71398408467243282971 |