Study of Brand Valuation Models: A Case of A Bicycle Brand in Taiwan
碩士 === 國立臺北大學 === 企業管理學系 === 99 === In recent years, increased attention has been given to brand management in the marketing literature. In fact, various definitions of brand have been proposed in the past decades. However, the empirical basis of brand evaluation is vague, and its quantifying proces...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76357670588047365961 |