Cause and Effect among Inertia, Switching Cost and Service Convenience in Technology Acceptance Model: Internet Banking of Financial Service Industry in Taiwan
碩士 === 國立臺北大學 === 國際企業研究所 === 98 === This study utilized the concept of customer relationship management to investigate the cause and effect relationship among inertia, switching cost, service convenience and technology acceptance model (TAM). The top 14 financial companies in net amount of financia...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71108789524897059882 |