A Study of Theory of Planned Behavior and Switching Costs of Investors on the Intention of Using Online Stock Trading
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 98 === Online stock trading does have a lower cost and convenience from the investor's perspective. But, some investors, who like the traditional manual stock trading, do not only consider lower cost and convenience. In addition to tangible profits, the switch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68303777772504421729 |