A Study of Theory of Planned Behavior and Switching Costs of Investors on the Intention of Using Online Stock Trading

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 98 === Online stock trading does have a lower cost and convenience from the investor's perspective. But, some investors, who like the traditional manual stock trading, do not only consider lower cost and convenience. In addition to tangible profits, the switch...

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Bibliographic Details
Main Authors: YANG, PO-YAO, 楊柏燿
Other Authors: CHIU, KUANG-HUI
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/68303777772504421729

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