A Study of the Brand Marketing Strategies for the Gongguan Riverside District, Taipei City
碩士 === 國立臺北大學 === 公共行政暨政策學系碩士在職專班 === 98 === This study treated Gongguan Riverside District in Taipei City as the case study. Using place branding and place marketing theory the basis, this study conducted literature review, participatory observation, and in-depth interviews to evaluate the strength...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15980853245487206218 |