A Study of the Influences of Brand Image and Consumer Involvement on Consumers’ Brand Attitude in the Fitness Equipment Industry – The Moderating Effects of Country-of-Origin Image
碩士 === 臺中技術學院 === 事業經營研究所 === 98 === Health is priceless. For the general public, outdoor exercising is not being easy because of a lack of public sports facility and space, as well as the environment issues of air pollution and unstable climate. Personal factors such as life tension and work pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k9qdk4 |