The Influence of Store Image on Perceived Value、Customer Satisfaction and Customer Behavior Intention - An Empirical Study of Working House

碩士 === 臺中技術學院 === 流通管理系碩士班 === 98 === Due to the rising of consumption level in Taiwan, customer not only focus on the attribute of product and price but requested the high level of environment、service and salesclerk service. Via creating the Store Image will makes good consumption environment, stim...

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Bibliographic Details
Main Authors: Cheng-Jung Hsiung, 熊呈榮
Other Authors: 蔡子安
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/62ax4n