The Optimum Channel Strategy for Airline Ticketing
碩士 === 臺中技術學院 === 流通管理系碩士班 === 98 === ABSTRACT Purpose – To benefit a company itself, adopting an appropriate channel selection strategy has become a significant marketing tool nowadays. According to other studies, it has been indicated that the retail industry is stressing on channel selection str...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/hbnt59 |