The Optimum Channel Strategy for Airline Ticketing
碩士 === 臺中技術學院 === 流通管理系碩士班 === 98 === ABSTRACT Purpose – To benefit a company itself, adopting an appropriate channel selection strategy has become a significant marketing tool nowadays. According to other studies, it has been indicated that the retail industry is stressing on channel selection str...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/hbnt59 |