Social Media’s Effectiveness as a Marketing Tool
碩士 === 臺灣大學 === 企業管理碩士專班 === 98 === This research paper examines the effectiveness of Social Media as a marketing tool. With the increase popularity and usage of Social Media as forms of recreation by the general population, organizations and firms have recognized the potential and ability to utili...
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| Format: | Others |
| Language: | en_US |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76564180367437962134 |