Competitive Strategy Analysis on Google Advertising Business Model

碩士 === 臺灣大學 === 企業管理碩士專班 === 98 === On the internet search and advertising market, nowadays Microsoft Bing and Facebook already become the largest competitors to Google. According to comScore report, Microsoft’s Bing got off to a good start by gaining about 3% market share in June, 2009. The latest...

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Bibliographic Details
Main Authors: Po-Hung Lin, 林勃宏
Other Authors: 江炯聰
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/80391498166400458039