| Summary: | 碩士 === 臺灣大學 === 企業管理碩士專班 === 98 === On the internet search and advertising market, nowadays Microsoft Bing and Facebook already become the largest competitors to Google. According to comScore report, Microsoft’s Bing got off to a good start by gaining about 3% market share in June, 2009. The latest search engine rankings for January 2010 showed continued growth by Microsoft''s Bing at the expense of both Yahoo! and Google''s search service.
According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo! and MSN, and is among the leaders for other types of sites. This trend is shifting the way Web site operators approach online marketing, even as Google takes steps to move into the social-media world.
Google nowadays is trying hard to expand its landscape from internet to Mobile, and even try to enter the Operating system, Netbook market and the consumer electronics such as E-Book, TV, etc. This study analyzes different battles among different industries between Google and all its competitors from their business model, revenue model, competitive advantage, strategy and other factors. Undoubtedly, Google is facing a big challenge from different competitors on different battles. In the end, this study summarizes the trend of strategic groups and strategic alliance among these keen competitions plus how to apply M&A strategy to compete on the violent environment.
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