Customers Negotiation and Optimal Pricing Strategies of the Manufacturer and the Retailer
碩士 === 臺灣大學 === 商學研究所 === 98 === In this thesis, we consider a stylized supply chain in which there exist one manufacturer and one retailer. We propose a model discussing how the fraction of the bargainers in customer population and the relative bargaining power of the bargainers influence the retai...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/56224948126656943606 |