Market Segmentation Analysis of CRM and Marketing Strategy in the Sport and Leisure Industry
碩士 === 臺灣大學 === 商學組 === 98 === Along with Taiwan economy’s prosperity, the rise of people’s education and income level, and the implementation of "two-day weekend" holiday, Taiwan people’s leisure time has increased. People place increasing emphasis on their quality of life and physical w...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99419004019698517558 |