Country of Origin Effects on Product Evaluations：Relevance of Country of Origin, Bias Awareness, and Involvement Levels
碩士 === 臺灣大學 === 商學研究所 === 98 === The present research composed by two studies investigated how consumers with differential involvement and with different bias awareness would base their evaluations of the products with differential country of origin (COO) relevance on valence of COO images. It also...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75768182138795531843 |